So what were the projects we did this semester?
Name Typography
This project was solely based on making you feel the characteristics of the type so that you were able to tell what it was suppose to be just from looking at it. It took quite a few a weeks to do just because of the long process of sketching and then transferring your ideas to the computer into something that actually gave you the sense of what you were trying to make it look like. One of the challenges I faced was not being able to use color to help make it feel a certain way, I also struggled to add details to the letters without making it all about the details and not the type. Some feedback I was given was that I needed to make some things larger to make sure you would be able to tell what it was suppose to be from far away and then some details I had were not needed to have the impact I wanted, that the stuff I already had was enough. After I was critiqued I went back and I edited the type so that the little details I had actually went along with my type and I went back and edited it so that you could tell what my type was trying to convey from farther away. I enjoyed designing the name typography, it was definitely very difficult for me in the beginning but I feel like in the end I was pretty happy with how it ended. I feel for the most part that I got it to a point where the type actually showed what I was trying to. I learned that how to edit typography in order to distinguish it from any other type.
Rebranding
For this project we had to take a brand, mostly one that we felt needed a new design and totally rebrand it so that it gave it a new style. This project took about two months because we had to
sketch, create the logos in black and white, and then we began adding color in order to help give you the sense of what you were drinking whether it was blue for the feeling of something cool or another color. Then we headed towards making the label of the bottle and we took pictures of our final product. I was given the feedback that I should try to separate what I had in my bottle by adding a ribbon around the top which is what I ended up doing! I also had my bottles as a different color than my color scheme so I was told that I should try and photoshop my colors so that they much which is something I also did that really helps with the look of the bottles. I felt like this project was kind of challenging for me because I felt that I was not doing a good job of communicating the style of my brand very well and it took me a while to do it without making it based off of type. In the end I enjoyed how it ended up, although I now know in the future if I were to ever recreate this project I would do a few things differently. I learned to draw characteristics from a product in order to pull them into designing the logo.
Banner For Youtube
I recently took on a project for a friend because they needed a banner for their youtube channel. It took about a week to work on this because they really just wanted a simple banner and not a very intricate one. A challenge that I faced was trying to incorporate the pictures they wanted without them looking out of place with each other. The feedback that I was given was to try and put a little detail that still kept it a simple banner but to also make it pop. In turn I added some color in the middle to make the username of the channel to make it stand out more. I especially liked this project because I was able to help a friend out and I was satisfied with my end product.
Since we had plenty of time to work on all these the projects the next question to ask is how did I use my time in class?
For the most part I have used my time in class but I have definitely struggled with focusing in class sometimes whether I was just talking to a friend or working on homework that I didn't manage to do the night before for another class. I tried to stay productive when I was done early by getting some critiques from a few people and trying to make sure there wasn't anything else I could work on. I have tried to come in during seminars to work on outside projects or any work that I feel I may have needed to edit and tweak a bit more.
What are my strengths as a graphic designer?
I feel like my strengths as a designer are taking my sketches and transferring to the computer to make ideas out of them and trying to exercise my creativity out on the page.
What are areas in need of improvement?
As I mentioned earlier sometimes it is hard for me to focus on work, I feel that I definitely get easily distracted sometimes. I also find it difficult asking for help on some things that I struggle with some of the time.
Overall I enjoyed everything in this class and if I had to say what I loved most about this semester was that I figured out how to really try to incorporate the sense or feeling of something into my designs. I also learned techniques and tips so that my measurements and colors can turn out the correct way I want them to when I send them off to print. Something I would change would be how I used my time because I felt like sometimes I used it poorly which leads me into goal for next semester, to stay more on track with my work and really try to push my designs.
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